Quaker® Unveils "Quaker Hunger Clock" and Teams Up with Feeding America® to Raise Funds for 5 Million Meals by Super Bowl LVII
Oct 14, 2022
Super Bowl LVII is fast-approaching, and Quaker, a subsidiary of PepsiCo, is counting down the days (and minutes) a little differently this year. As the official oatmeal sponsor of the NFL, Quaker is introducing the Quaker Hunger Clock in partnership with Feeding America.
Quaker unveils the Quaker Hunger Clock at the Westgate Entertainment District in Glendale, AZ on Friday, October 14, 2022.
Quaker believes that the circumstances of life should never be a barrier to good nutrition, which is why the brand is helping tackle hunger and advance food security in the U.S. Quaker's goal is to help raise $500,000, equivalent to funding 5 million meals*, for Feeding America by Super Bowl LVII. Quaker will match donations to Feeding America, made through its QR code, up to a total of $250,000. The Quaker Hunger Clock counts down the minutes to Super Bowl LVII while counting up to Quaker's goal of funding for 5 million meals donated. The QR code featured on the clock will direct people to QuakerHungerClock.com where they can help by donating to Feeding America. Every donation made through QuakerHungerClock.com triggers a change in the clock's meal tally and helps Feeding America tackle hunger.
Ahead of World Food Day (October 16), Quaker is unveiling the Quaker Hunger Clock on Friday, October 14 at the Westgate Entertainment District in Glendale, AZ, right outside of State Farm Stadium where Super Bowl LVII will take place. Many residents live in "food deserts" or more than one mile from fresh and healthy food. There are 43 food deserts in Phoenix, which is more than 75% of the total number of food deserts in Maricopa County**. Through the Quaker Hunger Clock, the brand also hopes to bring awareness to the large number of people facing hunger not only in Phoenix, but across the U.S.
Quaker is also teaming up with former NFL players Eli Manning and Jason Brown to spread awareness about food insecurity in the U.S. and encourage people to donate through the Quaker Hunger Clock QR code.
This is a continuation of Manning's partnership with Quaker. Earlier this fall, Quaker released its latest commercial titled, "Oat Up!," featuring both the superfood and the football superstar alongside his adorable (yet demanding) neighbor-turned-head coach.
Since retiring from the NFL, Jason Brown has dedicated his life to advancing food security by maintaining a 1,000-acre farm, First Fruits Farm, where he donates every harvest to local food pantries.
"At Quaker, helping individuals and families in need gain access to warm and nutritious foods is at the heart of what we do," said Kristin Kroepfl, vice president and chief marketing officer for Quaker Foods North America at PepsiCo. "We're excited to continue our long-term partnership with Feeding America and engage NFL fans to help tackle hunger—a mission that aligns with our purpose and broader Pep+ commitments."
The donations made to Feeding America through the Quaker Hunger Clock QR code will help support Feeding America with their everyday mission of advancing food security and helping make a positive impact on communities in need.
"More than 34 million people face hunger in America, including nearly 9 million children. We are grateful to Quaker for their commitment to helping our neighbors in need and inspiring action," said Lauren Biedron, vice president of corporate partnerships at Feeding America. "Quaker's donation will help provide nourishing meals to communities across the country."
Head to QuakerHungerClock.com for more information and to donate to Feeding America. For additional information about Quaker products, visit QuakerOats.com.
*$1 helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks. The monetary equivalent of meals will be donated. From October 14, 2022 to February 12, 2023, Quaker will match donations dollar for dollar, up to a maximum donation of $250,000. Minimum contribution: $150,000.
**City of Phoenix, Phoenix.gov
About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 140 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter and Instagram @Quaker.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
SOURCE The Quaker Oats Company